Pickle Juice, scientifically proven to stop muscle cramps, is partnering with track cycling team Turbo Velo for the 2025 season.
As part of this collaboration, Pickle Juice will supply its product to all levels of the Turbo Velo organization. The partnership also includes branding rights, with the Pickle Juice logo prominently featured on team kits, uniforms and apparel.
The partnership will be evident at premier cycling events, including Turbo Velo Tuesday Night Criteriums, the American Criterium Cup, Unbound Gravel, the US National Championships and the UCI Masters World Championships. At select events like Tulsa Tough and Speed Week, Pickle Juice will provide product samples to attendees and support to race teams.
Pickle Juice contains a proprietary grain and blend of vinegar, working to block nerve signals responsible for muscle cramping. Not to be confused with pickle brine, Pickle Juice is the only product scientifically proven to stop muscle cramps. It was also the first product to address the neurological factors leading to cramps and boasts a distinctive blend of vitamins and minerals that support post-exercise recovery.
Pickle Juice is available in various sizes and flavors, from the 1-gallon extra strength version to the 2.5-ounce pickle juice shot.
Turbo Velo, which is led by Ryan Crissey, former National Team Coach at Team USA, boasts top-level professional cyclists including, John Croom, Tristan Manderfeld, Peter Moore, Luke Fetzer, Alejandro Che, Reagen Pattishall and Abi Yates.
“Pickle Juice is a game-changer for athletes,” explained Crissey. “Its proven ability to prevent cramps not only enhances performance but also allows our team to push the limits of endurance with confidence. This partnership is a win for both the sport and the athletes who rely on innovative solutions to succeed.”
Filip Keuppens, EVP at The Pickle Juice Company, said, “We’re taking a new approach to awareness and collaboration with these types of sponsorship deals. Partnering with Turbo Velo allows us to connect with athletes at all levels and reinforce the benefits of Pickle Juice in maintaining peak performance.”
